About Us


Our Mission: "To empower every person in the world to make a difference in their health destiny."
Our Plan: "Inform, motivate, and inspire you and those you care about to make healthy a lifestyle."


Dea Crittenden
President and Founder
Alex Carter
Chief Technology Officer
Many Thanks to Our Extended HiT Team
Keith Freeman - Programmer/Database Architect
Design and development of AI for natural language and our proprietary system for integrating and authorizing to multiple devices synchronously.
Mecca Media Agency - Melbourne, Australia
Social media configuration and wireframe development for mobile functionality.
Airnauts - Warsaw, Poland
Graphic design and development of HiT mobile for Android and iOS.
Welcome to our about us page!

Here is where I get to introduce myself and my awesome business partner Alex, along with some of the other major contributors to our project. That's us mugging in the photos to the left or up top if you're on a mobile brower. I'd also like to share with you some of my back-story of why I decided to create Health info Tracker (HiT) and convinced Alex to join me on this journey.

A long time ago, ...okay not too long ago, ...in a neighborhood in Midland, Michigan, there was a little girl enamored with cryptogram puzzles living amongst an extended family of loving peeps. Some of those peeps, however, were not taking good care of their health which was resulting in serious health issues. You get the picture?

Anyway, my passion for living a healthy lifestyle was a result of observing those around me and my facination with the amazing and beautiful human body. In my mind there is nothing more miraculous than the complexity of the human body. Which sadly, we take for granted everyday.

So how did this lead to HiT? Through the years I've seen many changes in our lifestyles and attitudes. The saddest change is the decline of our collective health because of the now wide-spread sedentary lifestyles and poor diets of the majority of people throughout my country, the United States of America, and sadly throughout other regions of the world.

The reality is, the human body needs proper care. Living healthy everyday means making the tough choices. Let's face it, nature in general is not in our favor. We see this everyday when we have to mow the lawn AGAIN, or do the laundry AGAIN, or fix a broken fence or patch a roof. Entropy is what happens when we don't do the daily chores AGAIN and AGAIN.

The same applies to our health. Yes, I must get on the treadmill or go for a walk around the block AGAIN, and yes, I must eat my vegetables today even though I ate vegetables yesterday. And yes, I must resist eating too much junk food AGAIN. Being healthy is not something that just happens. We have to make it happen. We must stay dedicated to the lifestyle and make the tough decisions everyday.

THIS is why we created HiT. To make the choice easier and hopefully a bit more interesting and, dare I say, FUN!

I'm definitely working toward the fun part... and with your help we can make living healthy fun!

With that I will close with this: We hope you will join us in this journey. Afterall, healthy is not a final destination. Healthy is a lifestyle.

Together we can make something really great!

HiT is a product of Digital Electronic Applications

Owned and Operated by DEA Holdings, Inc.
A Michigan Registered Company
Corporate Headquarters - Cyberspace